Socias Analytics — Marketing Data Platform

Kato (Quan Ngo)

April 2022

3 min read

“Marketing thrives on insights — Socias turns scattered data into decisions.”

Project: Socias Analytics — Social Data Integration and Insights Platform Type: SaaS Product Stack: FastAPI · Airflow · React · Python · PostgreSQL Website: socias.katoengineer.com

🎯 Problem Statement

Marketing teams rely on multiple social and analytics platforms — Facebook, Instagram, LinkedIn, Google Analytics, SEO dashboards — yet struggle to consolidate insights efficiently. Socias was built to solve that: a unified platform where teams can authorize, crawl, and analyze social performance data in one place.

💡 Key Features

🔗 Quick & Easy Authorization

Effortlessly connect multiple social accounts:

Facebook, Instagram, LinkedIn
Google Analytics & SEO tools
With OAuth-based secure authentication

All accounts are linked in minutes, ready for scheduled or on-demand data collection.

📊 Advanced Data Analytics

Socias goes beyond dashboards — it empowers teams with real-time metrics and actionable insights:

Engagement & impression trends
Audience growth patterns
Content performance analytics
Campaign ROI visualization

☁️ Data as a Service (DaaS)

The backend is built as a scalable cloud service, enabling:

Automated data pipelines managed by Airflow
API-first integration with FastAPI
Centralized PostgreSQL warehouse for analytics storage
React-based frontend for seamless visualization

Together, these layers make Socias a true Marketing Analytics SaaS — designed for agencies, managers, and marketers who value both usability and technical depth.

🧠 System Architecture

Components

Frontend: React with Tailwind UI for clean, responsive interfaces
Backend: FastAPI REST service for user sessions, account integration, and API orchestration
Workflow: Apache Airflow to schedule and manage social data ingestion jobs
Database: PostgreSQL for structured storage of social metrics
Containerization: Dockerized deployment for easy scaling and CI/CD compatibility

🔍 Data Flow

Authenticate via OAuth to social APIs
Schedule & Fetch data pipelines using Airflow
Store & Transform metrics into analytical models
Visualize insights on the React dashboard
Export or Automate reports for marketing teams

This flow delivers near real-time insights while maintaining compliance with data policies from major platforms.

🧭 Reflection

Socias Analytics is more than just a dashboard — it’s an intelligent data backbone for modern marketing. It embodies how data architecture and software engineering merge to simplify business intelligence.

“Great analytics platforms don’t just show data — they tell stories worth acting on.”

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